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3D Gaussian Splatting for Live Brand Experiences

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Automated. Beyond the Green Screen.

Since 2011, we’ve produced multi-camera experiences for events ranging from NYFW red carpets to sports media days. We now use that experience to create 3D Gaussian Splatting captures at live events.

Our automated workflow turns a multi-camera capture into a rendered 3D scene guests can view shortly after stepping out of the rig.

The Evolution of the Moment

Traditional bullet-time captures a moment from multiple angles. Gaussian Splatting lets viewers move through a reconstructed scene. Our workflow automates the process from camera capture to the rendered result, so guests can see their scene from a new perspective soon after the shoot.

How the experience works:

  • Total Automation: The workflow runs from camera trigger through MP4 rendering, with no manual processing during the event.
  • Virtual Environments, No Green Screen: Place captured subjects in a virtual setting without a green screen. Possible virtual scenes include realistic lighting and reflections.
  • Dual-Ratio Delivery: Each video is automatically optimized for the modern social landscape, delivered in 9:16 (Vertical) for Reels/TikTok and 16:9 (Horizontal) for traditional displays. 
  • Optional PLY Export: PLY files can be made available for participants who want a 3D file of their capture.
  • Silky Smooth Footage: Unlike traditional frame-based bullet-time, Gaussian Splatting allows for fluid, organic camera movements through the scene, creating a cinematic aesthetic.

Past Meets Future

Our experience with large camera arrays informs how we design and operate these systems. Setups range from a 24-camera pop-up to a 184-camera, multi-level 360° array. XangleCS manages the capture and processing workflow for Gaussian Splatting.

What We Offer

Live Splat Activations: Guests step into a multi-camera rig and receive a rendered 3D capture shortly after. The result can be displayed or shared at the event.

Cinematic Virtual Worlds: Place guests in a virtual setting without a green screen. Environments can range from a digital landscape to a neon city or a 3D recreation of a brand location.

The Hybrid Experience: Combine Gaussian Splatting with a live light-painting performance by Kim Henry and Eric Paré. The capture brings together the physical performance and the digital innovation.

The Technology

  • From 12 to Hundreds of Synchronized Cameras: High-resolution capture from every angle.
  • Automated Pipeline: Calibration, splat generation, and MP4 rendering happen in the background.
  • Instant Sharing: Branded kiosks and QR code delivery let guests access and share their content.
  • Xangle Ecosystem: Powered by our in-house software, optimized for both live event workflows and studio productions.

High-Fidelity Capture vs Virtual Environment

The examples above show a subject captured in 3D with a multi-camera rig and placed in a virtual environment. We can also capture real scenes, including long exposures, as shown below.

Choose a Virtual Environment (user selection)

Participants can choose a background at the sharing station similar to this Stadia event, using 3D Gaussian Splatting instead of a green screen.

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